Every plan targets a different sized pool of unique potential customers, built from location history rather than guesswork.
Most advertising still works by guessing who might be interested and hoping an algorithm sorts it out. MapMyAudience’s audience targeting takes a more direct approach. We identify people already engaging with your competitors, using location history and app activity rather than broad demographic assumptions.
The Startup plan uses radius targeting, reaching everyone in a defined area around your business for a broad local push. The Medium plan adds precise geo-location targeting, narrowing that to people who’ve actually visited relevant locations. The Established plan goes further still with full audience targeting, layering in behavioural data and aiming at people whose patterns closely match your best existing customers. Our pricing plans page compares exactly what each tier covers.
Sharper audience targeting produces a smaller but more relevant group of people. Your campaigns waste fewer impressions on people who were never going to convert, and you get a clearer, more direct line between your marketing spend and the customers who actually walk in the door or pick up the phone.
None of this audience targeting relies on cookies or third-party trackers, which grow less reliable every year. It uses ad request data tied to location and app activity instead, so it holds up even as browsers and platforms keep tightening privacy rules elsewhere. The audience you’re targeting today should stay reachable a year from now, rather than disappearing when a platform changes its policy.
If you want to see how this same data feeds into weekly reporting, our campaign analytics page covers that in more detail.
We identify your ideal customers by tracking who's engaging with your competitors, then reach them with data sourced directly from ad requests, no personal identifiers involved.
Talk To UsTell us who your competitors are and we'll show you the audience already waiting to hear from you.
