See Exactly What's Working

MapMyAudience’s campaign analytics focus on outcomes, not vanity numbers. A weekly report only matters if it tells you something you can actually act on. Instead of just showing impressions or clicks, our campaign analytics tie back to footfall and store visits wherever possible, so you can see whether a campaign actually brought people through the door, not just past their screen.

That data comes from ad requests themselves: UDID, latitude and longitude, and the app or site name, with no personal identifiers involved. We keep it available for up to six years, though we typically recommend the last two for the clearest picture of current behaviour. You can see exactly how we use that targeting data on our audience targeting page.

Why We Report Every Week

Reporting happens weekly rather than at the end of a campaign, so you’re never waiting a month to learn something isn’t working. Our campaign analytics give you time to adjust a creative or a targeting approach while the campaign is still running, not after you’ve already spent the budget.

Businesses sometimes ask why we don’t just hand over a live dashboard instead of a weekly report. The honest answer: most dashboards get checked once and then ignored, while a report that lands in your inbox every week actually gets read. Our campaign analytics work around that reality with less noise, more context, and a person on our team available if a number needs explaining. Over a few weeks, those snapshots build into a clear picture of what’s actually driving footfall, not just what’s driving clicks.

Want to see what a real report actually looks like before you commit to anything? Reach out and we’ll walk you through a sample report from a business roughly your size, in a market similar to yours.